Site Content Audit: How to Make Your Content Work For You
What is a Site Content Audit?
A site content audit is a way to go in and investigate an underperforming website in order to find and diagnosis problems it may be having such as:
Lack of traffic
Lack of sales
Why You Need a Site Content Audit
Having an understanding of what essential elements you need on your website to provide value, a flawless user experience, and impeccable functionality for your user will give you a leg up in the sea of websites you’re competing with. If you’re not sure how your website stacks up…you need a site content audit.
Here are some statistics that may help you understand how critical it is to have a website that not only seizes your audience’s attention but dominates it!
According to Google, when doing a mobile search, if the page doesn’t load within three seconds over 50% of the searchers will bounce.
Is that you?
Me too.
38% of people will stop engaging with a website if the content or layout is unattractive, as reported by the website SWEOR.
According to SimiliarWeb’s Digital Trends Report 2020, desktop traffic is continually declining while mobile traffic is up by 30%.
That means if your site isn’t mobile responsive, you may not be offering your customers the best experience.
That same study shows, “…overall time spent on sites has dropped by 49 seconds in the last three years.”
So…you better make your point fast.
Here’s why.
Do you know what has an attention span shorter than a goldfish which comes in at 9 seconds?
Humans…
We come in at 8 seconds.
The Good News…
According to Nielsen research, If your page has a clearly communicated promise to offer something of value, it will hold searcher’s attention for much longer!
...Just make sure you communicate that quickly.
