Content Is Certainly Still King!

However…in order for it to rule in your world, it needs to be customer centric, meaningful, and provide value—every time.

These pillar posts and email newsletters were created as a project with AWAI to promote their Content Mastery Certification Program.

The intended audience is small business owners new to the world of content marketing.

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When creating content it must be customer focused. In order to create customer-centric content, you must understand the most crucial element— their intent.

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How do you get inside the mind of your customer? Start by creating a customer persona.

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This next sample includes two mock newsletters to tease the above pillar posts. The final section includes promo copy for the AWAI course.

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